Hi 👋, I'm Animesh
I work with the Pine Labs Prepaid team, shaping experiences around fintech products like prepaid cards, gift cards, wallets, engagements, rewards, commute and more
SELECTED WORK
Projects that Shaped
How I Think about Design
DESIGN SYSTEM
Building PL Prepaid Design System
Creating a scalable, token-driven design system for a fintech prepaid card product — from audit to platform adoption.
REPORTS & ANALYTICS
Reimagining Gift Card Analytics with AI
A UX Case Study: Transforming how clients monitor customer gift card transactions through AI-powered insights and role-based dashboards.
ENGAGEMENT
Unified Scheme Template
How we consolidated 20+ reward scheme templates into one flexible system
B2C
Gift Card Marketplace
Redesigning Pine Labs' white-label gift card platform to enable instant, modular client deployments for major banks, fintechs, and high-volume consumer platforms.